- Client: Eastman
- Scope: Design, Technology
Community-driven platform that enables designers to share their projects and ideas
Eastman is a global producer of materials and specialty additives, such as polymers and metals, present in products people use every day. Our main challenge was to build a digital platform that encouraged users to share their projects and collaborate with other designers, brands and experts. While also offering support through Eastman’s educational content, and materials platform.
Our concept centered on creating a friendly, simple and clean environment, that allowed people to share their ideas and become protagonists of the platform. In order to do that we created a new brand, and a whole social experience that made easier to filter projects, display images, share technical details or tips, and interact with other creators.
With that concept in mind, we introduce tags as a powerful research tool that linked each product with the materials used on it. This made the platform a unique space for product designers.
We also created an introductory video, showing how the platform worked and how it could make professionals get inspired, go outside and show their projects and network.
Eastman increased its visibility between independent creators, and highlighted successfully the importance of materials for the design industry.
At the same time reaffirmed its position as world-class industry leader providing free and useful tools to the wide public, educating and promoting its services.
- UX/UI Design
- Digital branding